“Where are you going?” A question that sooner or later finds its way into almost every holiday conversation. And I catch myself asking it again and again, too. Harmless, really. Just an ordinary question we ask to show interest. And yet, sometimes, I feel there’s something else hiding behind it: a certain expectation of what a holiday is supposed to look like. Shaped by what we’re used to, what we consider special, and perhaps also by what society tells us is worth striving f

A few weeks ago, I received the following message from a fortune cookie, which I had intuitively chosen from among many: Let the past be the past – now is the time for a new beginning. I’m sitting here on the last day of January, filled with gratitude and joy for the events of the past days and weeks. It’s a wonderful feeling to realize that in the end, many things come together harmoniously – like in a successful Hollywood movie. As if individual puzzle pieces, previously sc

We are all part of a larger, cosmic rhythm. Seasons change, days follow one another, months come together as a whole. A steady cadence that completes itself after 365 days—only to begin again. A cycle that carries and reminds us: everything is in motion. As the year 2025 draws to a close, I become aware that my inner world follows its own rhythm. It does not adhere to a calendar, but moves freely—fluid, alive, and open to change. The time between the years feels wild. Looking

I watch people moving through pedestrian zones with large shopping bags, weaving around one another, stepping aside, occasionally blocking each other—as if haste were a quiet promise of a successful celebration of love. At the same time, social media stories flood the screens: opened little doors, visually thoughtful, aesthetically curated, with a keen sense of staging and storytelling. A world that brings me joy. A world I love, understand, and feel at home in: marketing at